DIGITAL MANAGEMENT
Developing a solid plan for creating and sharing digital content, analyzing data to gain insights on customer behavior, discovering new patterns and trends in how customers interact with the brand, and using this information to design targeted digital campaigns aimed at building a strong and engaged online community.
Salon Magazine
As a Digital Specialist, my main responsibilities include creating and sourcing top-quality content to attract and retain our audience, managing social media ad campaigns, collaborating with influencers and advertisers, and generating reports to measure the performance of our online campaigns.
BITE Beauty
During my time with BITE Beauty, I worked alongside the Marketing team to develop and execute annual social marketing plans, developed dynamic and responsive content across all channels, assisted with scheduling and posting content across all owned channels and coordinated ongoing gifting efforts and events for influencers and makeup artists.
KOTN
For this assignment, the goal was to develop a social media strategy for maximizing the reach of a product launch. Kotn was launching bedding which is a core item for the business. I developed a strategy for how I would maximize the impact for this launch, including an outline of what I would do per channel including timing for the rollout of content.
